About Us


Since the opening day in 1999 Kaleidoscope has grown into a leader within the toy retail industry and maintained commitment to consistent customer experience and selection excellence. While harnessing educational experience, Kaleidoscope offers creative and learning toys, gear, accessories and events for kids of all ages.

"We help parents leverage their limited resources and save time while bridging the gap between various generations. Our core purpose is to be their personal filter to help minimize over saturated toy market and provide a positive, unforgettable and underwhelming shopping experience. Most importantly we hope our carefully curated selection plays an integral part in family time well spent focusing on 360 engagement approach." - Inna & Paul, Owners since 2009

Our core mission is built on integrity and a simple principle co-existing with the premise of open-ended play and evolving play. This approach helps to promote various stages of development; learning and creativity, as we play an important role shaping generations to come.

Kaleidoscope, has been consistently featured in TONY as one of the best toy stores in New York, Mommy Nearest, Red Tricycle and  rated #1 by Daily News.

A proud member of ASTRA and a community evangelist recognized by local schools, corporations, and media.

Teacher, Therapist, and GI all year round discount program
Institutional and corporate accounts
Fundraising opportunities and community outreach

Riddle of the Day
Free gift wrapping with purchase
Loyalty programPersonal Shopper

100% Happy Customer Guaranteed

Friday Movie Nights, Custom Party Favors, Baskets for Special Occasions, Class Trips & Events